RWRD: IoT-Powered HoReCa CRM
A hyper-local loyalty platform using custom hardware to passively detect guests and digitize the restaurant experience.
The Challenge
Restaurants and hotels (HoReCa) often lack data on their customers. The goal was to build a CRM that worked "magically" without requiring customers to constantly scan QR codes. We needed a way to identify guests passively and provide them with a digital menu and loyalty points instantly.
The Solution
We built a hardware-software ecosystem:
- Custom Hardware: Designed and manufactured custom IoT devices (iBeacons, WiFi Beacons) to create a sophisticated in-door geolocation mesh.
- Passive Detection: Developed algorithms to identify guests via Bluetooth LE and WiFi fingerprints (MAC randomization handling included).
- Platform: A Node.js backend powering a virtual menu, loyalty program, and analytics dashboard for owners.
- Direct Marketing: WiFi captive portal for data capture and targeted offers upon entry.
Results & Impact
- Innovation: Successfully deployed custom hardware to 11+ pilot locations.
- Engagement: 30% increase in repeat visits for partner venues.
- Data: Captured detailed dwell time and frequency metrics previously unavailable to offline businesses.